Since last year, Memecoin and AI narratives have been an important driving force behind market growth, with related concept tokens like AI Agent Meme, Celebrity Meme, DeFAI, etc., achieving great success. However, entering 2025, the aforementioned sectors have generally been in a correction phase, with some AI Memecoins showing declines ranging from 75% to 90% over the past 30 days.
Some AI infrastructure and DeFAI concept tokens have also dropped by over 60%, with some even falling by more than 85%. Even mainstream tokens like ETH and BTC have also been experiencing corrections.
Against the backdrop of poor performance in other sectors, RWA concept tokens have risen by 17% during the same period. Some believe that when the economic situation is good, people want to invest in riskier assets, and some speculative Memecoins are a good choice. However, when the overall market trends downward and most sectors lack growth momentum, people tend to turn to safe assets, stablecoins, and RWA. From the perspective of the RWA market, 2025 will mark the beginning of development for the RWA market. With the Trump administration coming to power and a series of friendly policies being introduced, more dollar-denominated assets will be placed on-chain, making the U.S. government an important driving force for the development of the RWA sector. Recently, on-chain RWA reached a historical high of $17 billion, and it is expected to reach $30 trillion by 2030, indicating significant growth potential. Similarly, Trump's World Liberty Finance has also begun purchasing $ONDO tokens, which may signal the continuous climax of the RWA sector. In this new RWA era, besides $ONDO, the most noteworthy token is undoubtedly $PLUME.
Why will $PLUME be the most noteworthy RWA concept target moving forward?
Plume is currently the industry's first on-chain ecosystem positioned as RWAfi, having launched the first L1 public chain specifically designed for RWAfi (Real World Asset Finance). It aims to redefine the RWAfi market with a structure that does not require user KYC or permission, providing an efficient, transparent, and convenient infrastructure for crypto-native users, facilitating seamless integration between traditional financial assets and crypto assets. The core advantage of the Plume project lies in its unique RWAfi ecosystem, which promotes the comprehensive upgrade of traditional financial assets through Web3.
As the first EVM-compatible chain focused on RWA, it can modularly launch a full stack of tools to provide a foundation for various RWAfi applications in the market. Currently, Plume has launched core components including the tokenization engine Arc, smart wallets, and the off-chain data system Nexus, which not only simplifies and optimizes the tokenization process but also allows physical and digital assets to be quickly tokenized under compliance, seamlessly connecting with off-chain compliance systems and data systems. It supports the storage, trading, and yield generation operations of assets. Additionally, the smart wallet integrates various DeFi functions, such as yield farming and lending, helping users fully explore the potential of their tokenized assets within the on-chain ecosystem. By introducing off-chain data sources, real-time market information is transformed into on-chain usable data, enhancing the accuracy of asset pricing and trading, further improving the market liquidity of RWA.
In fact, from the perspective of the RWA sector, the RWAfi system built by Plume resembles an RWA Hub that connects various RWA assets, on-chain investors, off-chain investors, and RWA applications based on DeFi. It is also currently the only infrastructure that can provide native yields for RWA assets, built to protect trillions of RWA assets, and is becoming a foundation for hundreds of millions of ordinary investors to earn income through RWA.
Currently, Plume has 18 million wallets, 3.75 million active users, and 265 million transactions. Meanwhile, the Plume ecosystem already has over 180 RWA applications and protocols, including Ondo, Royco, and even top financial institutions and blue-chip projects like Blackrock, Hamilton Lane, and Franklin Templeton choosing Plume to layout RWA, fully validating Plume's position and potential in the RWA field.
As RWA reaches historical highs and still has the potential for further increases, the Trump administration plans to bring more dollar-denominated assets on-chain to promote the development of the RWA sector, and with the changing role of BlackRock, the government and institutions are leading the market, the RWA sector will enter a phase of rapid development. Plume will continue to receive favorable developments, and at this stage, Plume will tokenize $4 billion of assets on the first day of the mainnet launch, becoming one of the largest RWA ecosystems currently. At this stage, World Liberty Finance has begun to accumulate RWA tokens in large quantities, such as $ONDO, making it very likely that $PLUME will be next.
Plume = Robinhood 2.0
Plume and Ondo are becoming two important forces driving RWA into the 2.0 era. In fact, Ondo is playing the role of Wall Street 2.0, characterized by institutional priority, designed for large financial players like BlackRock, PayPal, Morgan Stanley, and Franklin Templeton to enter the RWA space, focusing on the sell-side and helping institutions bring their assets on-chain.
While Ondo is accelerating the development of the RWA sector from the source, ultimately these assets still need to be sold to the market. However, at this stage, there is a lack of RWA facilities aimed at ordinary consumers. How can these RWAs connect with a vast pool of investors? It must be through Plume.
From the characteristics of Plume, it corresponds more to Robinhood 2.0, prioritizing the community, empowering buyers, and targeting retail users, Web3 natives, and the crypto economy, making RWA a truly bottom-up financial movement, not dominated by institutions. With Plume, it will become the key to unlocking the true liquidity of RWA, forming a well-rounded closed loop of value flow and circulation. If Robinhood changed stock trading, then Plume is doing the same, driving the transformation of RWAfi and truly achieving RWA for people.
Therefore, from the perspective of RWA 2.0, the buyer (Plume) + seller (Ondo) is the key to shaping the new RWA 2.0, and the two are highly complementary. Moreover, a new linkage will be achieved between Plume and Ondo through SkyLink integration.
Overall, the government and institutions are accelerating their layout in RWA, and this trend is driving the financial sector towards the most significant transformative moment. In this process, Plume plays a crucial role, not only as an important connecting hub in the RWA ecosystem but also as a bridge for ordinary investors to enter this market, enabling the true realization of liquidity and value closure for RWA assets.
As a core component of the RWA 2.0 system, Plume's value will continue to stand out and continuously empower $PLUME. Notably, the launch of Ondo Chain marks the acceleration of synergy between the institutional and retail sides, further driving the rapid operation of Plume's value flywheel. This not only solidifies Plume's position as a leader in the RWAfi field but also brings extremely important benefits for its ecosystem growth.